OBJECTIVE
Avid Care is a Physical Therapy company that needed a logo that would capture their tenets of all around wellness and physical activity.
Concept & Iterations
In an attempt to capture these concepts in the logo design, I made several mock-ups mainly consisting of the illustration of an active person with different graphic elements representing the idea of all around wellness. Here are some of the initial mock-ups that were eventually rejected:
After the initial round of logo compositions, the customer wasn't very excited about them and wanted a logo that was stronger and bolder. So I went back to work and came up with the following concepts:
OTHER APPLICATIONS
I also created Stationery such as letterhead, envelopes, business cards & brochures and more using the Avid Care logo. Click here to view these applications.